The Richard and Barry later registered the name Luminox, which in Latin means “light night” to emphasize the superlative illumination system utilized in the watch collection. The company logo encompasses this meaning by using white lettering (light) on a black background (night) on a white background and red trim (color of the Swiss flag).

Sales for the Luminox were slow, as the market was saturated with big brand dive watches, until there break though with the U.S Navy Seals team who requested them to build a watch for diving for their seals with night missions capablility. Within nine months they had there first Luminox Navy Seal Dive Watch that was launched in 1994. From then on they were selling thousands of watches of the plastic watch. Later in 1999 they launched their first fully steel Navy Seal Dive Watch. Now luminox continued to expand there dive watch series with the addition of an all-steel series and an all-titanium series in the fall of 2000.

Micro gas lights installed into the hour markers and bezels of a variety of Luminox watches make them unique. No external lighting source is needed to charge the paint on the dial or hands, and they don't require the push of a button to light the dial. All Luminox watches are entirely Swiss-made with multi-jewel Swiss quartz watch movements.

For the active set looking for good value in a rugged, dependable and eye-catching timepiece, the search is over. Luminox watches, with a unique self-powered illumination system guaranteed for 10 years, exceed all expectations.